For a small business owner, one who is planning to do much of the work himself, then that means also digging in to the tools you need to figure out where the problem is.
Google's website optimizer provides a toolset for testing ideas about what works on your website and what does not, and now Google is sponsoring what they call a website workout contest, but actually amounts to a makeover to show the power of the tools in action:
If you need a kick in the butt to getting your website to work, why not enter the contest?
via: Google Website Optimizer