Too many choices makes for more misery than is necessary

I was sitting in a well established local restaurant for lunch yesterday wondering why their menu has 8000 items to choose from. It takes forever to decide what to eat in this place, and should you take a group of people in, it takes even longer. I am sure the proprietor wants people to feel like they've got lots of options. What he is actually doing is making us miserable. Don't believe me? Watch Barry Schwartz as he explains why too many choices undermine our happiness:




via: TED
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About Phil Yanov

Phil Yanov is a Technologist, Columnist and Public Radio Commentator.

He is the founder of Tech After Five as well as the founder and President of the GSA Technology Council and the IT Leadership Council.

His personal technology column appears in Greenville Business Magazine and the Columbia Business Journal.

He co-hosts the Your Day technology shows heard on NPR radio stations across South Carolina and is a frequent contributor to technology stories appearing on radio and television.